The Power of Communication
Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia
Communication is the absolutely indispensable leadership discipline. But too often leaders and professional communicators get mired in tactics and fail to influence public attitudes in the ways that would help them most. The Power of Communication is the solution. World-renowned leadership communication expert Helio Fred Garcia builds on the U.S. Marine Corps’ legendary publication Warfighting, showing how to apply the Corps’ proven leadership and strategy doctrine in all forms of public communication—and achieve truly extraordinary results.
Garcia demonstrates how to orient on audiences, recognize their most critical concerns, and successfully communicate on three levels: strategic, operational, and tactical. You’ll learn how to take the initiative and control the agenda…respond to events with speed and focus…use the power of maneuver…prepare and plan…and put it all together, becoming a “habitually strategic” communicator. Communication has power, but, as with any powerful tool, it needs to be used effectively or it can cause significant self-inflicted harm. You’ll learn specific, indispensable lessons of leaders communicating effectively, including Apple’s Steve Jobs and the McDonald’s board, as well as from catastrophic mistakes of business and political leaders who got it wrong, from BP’s Tony Hayward to the HP board to FEMA.
If you need to win hearts and minds, you need The Power of Communication—and you need it now.
$26.99 | Hardcover | May 2012 | FT Press