NonProfit Times: Excerpt on Strategy

    Monday June 4, 2012

    The NonProfit Times, the leading business publication for nonprofit management, excerpted The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively, on the need to be strategic in planning campaigns.

    Read the full excerpt here.

    SmartBlog: Guest Post on Leadership

    Monday June 4, 2012

    SmartBlog featured a guest post by Helio Fred Garcia on leadership communication.

    "A burden of leadership is to be good at communicating. If you can’t communicate effectively, you will not lead. But there’s a paradox: Unlike most other skills a leader needs to master, communication seems to be something leaders already know; they’ve been communicating their whole lives. So leaders often are unaware of their communication abilities, or lack thereof, until it’s too late."

    Read the full post here.

    IPRA: Guest Post On Communicating At A National Level

    Monday June 4, 2012

    International Public Relations Association featured guest post by Helio Fred Garcia on how to win hearts and minds at a national level.

    You can read the full post here.

    First Friday Book Synopsis Blog: Review by Bob Morris

    Friday May 18, 2012

    Bob Morris reviewed The Power of Communicaiton, saying "Obviously, the material Garcia covers will be of great interest and value to them. However, both in the military services and in the business world, effective leaders are needed at all levels and in all areas, and their effectiveness will largely depend on their skills as a communicator."

    You can read the full review here. Also available at the Employee Engagement Network,  Amazon, and Leadership Is Intuitive Blog.

     

    Boardroom Communications Inc. Blog: Quoted on Public Relations & Spokespeople Part II

    Thursday May 17, 2012

    A recent blog posted on Boardroom Communications Inc. Weblog about preparing employess to become spokespeople for their organization quotes Helio Fred Garcia from The Power of Communication on how to communicate effectively.

    To read the full article, click here.

    BENG NY Blog: Quoted on Emotion and Audience Engagement

    Monday May 14, 2012

    The Brand Entertainment Group blog quoted Helio Fred Garcia on the topic of emotion and audience engagement.

    Read the full excerpt here.

    Recognize Service Excellence Blog: Featured The Power Of Communication

    Friday May 11, 2012

    Recognize Service Excellence Blog featured The Power Of Communication in the Required Reading section.

    Read the full excerpt  here

    The Marketing Review: Quoted on Emotion and Audience Engagement

    Wednesday May 9, 2012

    The Marketing Review blog quoted Helio Fred Garcia in the article "Emotion: The Key to Unlocking Your Audience."  

    You can read the full article here

    Office Ducks’ Blog: Featured Excerpt On Winning Hearts and Minds

    Tuesday May 8, 2012

    Office Ducks' blog featured excerpt from FastCompany on Winning Hearts and Minds.

    Read the full excerpt here.

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    Amazon.com 5-star review

    DJ Fernandez

    "An instant classic! Smart, user-friendly, and relevant."

    "This book helps those of us in complex institutions navigate both the strategy and the operations of communications for internal and external audiences. The secret to its power is simple: the combination of theoretical framing and practical advice."

    "It is as close as one can get to a self-help communications guide. A must read for anyone leading an institution in transition or dealing with a crisis or managing a turnaround."

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    Jack Santos

    Research VP, Gartner Inc.

    "Garcia makes it real by taking just about every major communications flub over the past decade and examining them in the context of the principles he espouses.  He dissects the events we have all lived through, and makes the lessons real and memorable."

    Link →

    Matthew Morine

    Pulpit Minister of the Castle Rock Church of Christ in Castle Rock, Colorado.

    "This book was excellent. And it was deep."

    "The book trains you well. Awesome book on communication."

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    Amazon.com 5-star review

    Just Anonymous

    "This book is a good source to make someone aware of the power of communication and how words can make things better or far worse...I would definitely recommend this to anyone who does public relations work or who is involved in sensitive negotiations in politically charged environments where the stakes are high and where a misplaced or poorly word can derail progress or make it come to a screeching halt."

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    Amazon.com 5-star review

    Irene Becker

    "This book is a communication and leadership MUST HAVE. Is anything more important than building trust, inspiring loyalty and leading effectively? Do you want to be an effective leadership or manager? If YOU do, you need to read Professor Garcia’s outstanding book."

    "As an executive coach who specializes in communication and leadership development, as a career person who has spent the past 25 years in senior positions, I can tell you that Fred Garcia’s book, is a communication and leadership MUST HAVE that will engage you from the first page until the last with its insightful, important content."

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    Amazon.com 5-star review

    Ken Kerrigan

    "Fred Garcia has created a Master Class in communications excellence in The Power of Communication...The Power of Communication should be read not only by communications professionals or those who aspire to be in that role, but also anyone in the c-suite."

    "This is real world counsel from one of the best teachers and communications professionals out there today."

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    Amazon.com 5-star review

    Harold McFarland

    "This is one of the best books I have read on the subject of business communication."

     "This is one of the few books, maybe one in fifty that I started dogearing pages because I wanted to come back to them and review after I had finished. I soon realized that I was dogearing far too many pages and brought out the laptop to start putting notes together that I might find useful to keep handy. This is extremely rare for me, but this book rose to that level of excellence."

    "While there may be better books on personal communication on the market, this book stands alone as the best book I have read on the subject of business communication to stakeholders and how to grab and maintain control of how your business is viewed by stakeholders including the general public that may be purchasing your product. Easily worth the five star rating and a highly recommended purchase."

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    Amazon.com 5-star review

    Lee Witt

    "Whether you’re a communication professional, a crisis management (damage control) officer, or simply a leader looking to improve communication skills, this book is a must read. Seriously, every page has something of value to offer. I always highlight key points in the books that I read and I think I got carpal tunnel syndrome from all of the highlighting I did."

    "This book is an embarrassment of riches. It is a complete college course put together in a very readable and entertaining fashion. I’m sure I’ll go back to it again and again to keep myself on target and to continue to grow as a communicator and a leader. Well done!"

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    Amazon.com 5-star review

    K. Salinger

    "From the first chapter I was sucked in, finding myself nodding and agreeing continually with the ideas and concepts described within the book. The author writes well and makes what could be complicated ideas very easy to understand."

    "The author is also great at describing the “why” of it - so that you truly understand, and with understanding you begin to realize the importance of seemingly simple things."

    "Overall this is an amazingly useful book for anyone at any level of leadership or management (and those who aspire to be leaders).

    "Excellent book!"

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    Amazon.com 5-star review

    Sharon Beverly

    "I highly recommend this book for the current or aspiring executive...If you want to be successful, you need good communication. That’s where The Power of Communication comes in."

    Link →

    Amazon.com 5-star review

    Robert Morris

    "Leadership lessons to be learned from the military services, especially from the U.S. Marines."

    Link →

    Amazon.com 5-star review

    Kathy Davis

    "This book is very thorough about what is truly a complex topic—and a complex situation whenever you are in it. We are all in it sometimes, but there are people who are truly on the hot seat, and they would do very well to read this book, study it, and refer to it often!"

    "I HIGHLY recommend this book. We probably all need it!"

    Link →