Strategy and Leadership Journal: Article by Helio Fred Garcia on Leadership Communication
Tuesday November 6, 2012
The latest issue of the "Strategy and Leadership" Journal features an article by Helio Fred Garcia called "Leadership Communications: Planning for the Desired Reaction." In the article, Garcia discusses the need for leaders to take communication as a critical leadership skill.
"Effective communication requires mastering a discipline with two key skills--gaining a current and thorough knowledge of the expectations and needs of audience and understanding how to craft a message to achieve a desired reaction," Garcia writes. "Then it requires saying and doing all that is necessary--and only what is necessary---to provoke that desired reaction. It also requires understanding the absolutely predictable intended and unintended consequences of words, silence, inaction and action."
To read the article, click here.
Also available for download on NYP Public Relations and Corporate Communication program's blog.
Hispanic Marketing & Public Relations: Interview with Helio Fred Garcia
Wednesday October 24, 2012
This month, Hispanic Marketing and Public Relations' website features a podcast interview with Helio Fred Garcia on his new book, "The Power of Commuication: Skills to Build Trust, Inspire Loyalty and Lead Effectively." Speaking with Elena del Valle, host of HispanicMPR.com podcast, Garcia describes how he helps leaders develop their strategic communication skills and ways leaders can win hearts and minds.
To listen to the podcast interview, click here.
CLTV “Politics Tonight’: Pre-Debate Commentary with Helio Fred Garcia
Tuesday October 16, 2012
On October 16, hours before the second presidential debate of the 2012 election, Helio Fred Garcia was interviewed on CLTV's "Politics Tonight" to offer pre-debate commentary based on the communciation lessons from his new book "The Power of Communciation: Skills to Build Trust, Inspire Loyalty, and Lead Effectively." In the interview, Garcia discusses the need of communicators engage and connect with there audiences and how this need exists in the context of the 2012 presidential elections, especially the presidential debates.
To watch full episodes of CLTV's "Politics Tonight," click here.
Inc. Magazine: Interview with Helio Fred Garcia
Monday October 15, 2012
Today's Inc. Magazine featured an interview with Helio Fred Garcia about some of the strategies to communicating effectively he discusses in his book "The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively." In the interview, Garcia discusses strategies leaders should use in order to effectively connect with and engage their audiences. Spefically, Garcia highlights five strategies to "help you stop reciting facts--and start making a true connection."
To read the article, click here.
Also featured on Yahoo! Small Business Advisor
Engaging Leaders: Interview with Helio Fred Garcia
Saturday October 13, 2012
Last week, Jessie Lahey, managing principal of Aspendale Communications, interviewed Helio Fred Garcia about his book "The Power of Communication: Skills to Build Trust, Inspire Loyalty and Lead Effectively" on Lahey's podcast "Engaging Leaders." In the interview, Garcia discusses five of the Nine Principles of Effective Leadership Communication and Garcia's 30 years of work helping build professionals their leadership and communication skills.
To listen to the interview, click here.
To download podcast on ITunes, click here.
Investor’s Business Daily: Interview with Helio Fred Garcia
Wednesday September 12, 2012
Today Inverstor's Business Daily featured an interview with Helio Fred Garcia, titled, "Stay Strong and Flexible to Move People." In the interview, Garcia several of the key principles from his book, "The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively."
"The really good leader asks, "What do we need to accomplish?" Garcia says. "Communication is merely the continuation of business by other means. The goal of communication is not to communicate, but to accomplish some tangible business goals."
To read the full article, click here.
Society for Human Resource Management: Interview with Helio Fred Garcia
Thursday August 30, 2012
Last week, the Society for Human Resource Management (SHRM) published an interview with Helio Fred Garcia on his book "The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively." In the interview, Garcia discusses the need for leaders to take their audiences seriously.
"If we are to move people we need to meet them where they are,” Garcia states. “This means understanding that employees expect to receive information in many forms, through many channels [and] from many sources.”
To read the full article, click here.
Hispanic Marketing & Public Relations: Interview with Helio Fred Garcia
Friday August 24, 2012
Today, Hispanic Marketing & Public Relations' website and podcast published an interview with Helio Fred Garcia on his new book, "The Power of Communications: Skills to Build Trust, Inspire Loyalty and Lead Effectively." In this interview, Garcia discusses key concepts of the book and their applicability with different audiences around the world.
"The key to moving people is meeting them where they are," says Garcia. "I do a lot of work with religious groups, with students and clients in other cultures, in other countries, and and in other languages. The principles don’t change, but what is necessary to connect given cultural, linguistic, emotional, or spiritual concerns does."
To read the article, click here.
Chief Marketing Officer Council Journal: Feature Article on Connecting with Audiences
Thursday August 23, 2012
This month's CMO (Chief Marketing Officer) Council's eJournal, Marketing Magnified, featured an article by Helio Fred Garcia called, "Price and Service Aren’t Enough: Marketers Need to Connect With Costumers on Their Own Terms." Using the example of Netflix, Garcia describes the need for communicators to meet the audience where they are.
"Taking stakeholders seriously requires respecting the point of view of those whom we would engage. It requires curiosity about what matters to them and what it takes to win them over and keep their trust and confidence," says Garcia. "Effective marketers connect with audiences by understanding what matters to them and by speaking in ways that resonate with them."
To read the full article, click here.
WRVC-AM’s Viewpoint with Jean Dean: Interview on “The Power of Communication”
Wednesday August 1, 2012
On July 31, WRVC-AM's "Viewpoint with Jean Dean" radio program feaured an interview with Helio Fred Garcia on his new book, "The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively." Garcia discussed the power of communication in light of recent events, such as teachable moments in the aftermath of the tragic shooting in Aurora, Colorado and Mitt Romney's recent communication gaffes during his international travel.
To hear the full "Viewpoint with Jean Dean" program, click here.
Karol V. Menzie
Book Reviewer for NICHE Magazine
"Garcia's book may be most interesting when he discusses the science behind audience behavior."
"Even if you're never called upon to explain an oil spill or introduce a new iProduct, you can benefit from knowing how what you say in any circumstance-- taking on a new artist, writing an advertisement, closing a sale-- affects the people you're trying to influence. The Power of Communication offers the tools to make that message meaningful."
To read the full review, click here.
Douglas Winslow Cooper
Author of Ting and I
"The lessons and examples are priceless."
"I wish I could have read it when I was a debater in college."
Author of Creativity in Public Relations
"The need for leaders to harness and manage effective communications is a surprisingly neglected area in public relations texts. Fortunately, Helio Fred Garcia addresses this lacuna with an immensely powerful sledgehammer of case studies, insightful deconstruction and valuable tips, processes and ways of doing to offer a what, how and why on the power of communications."
"I loved this book. Great stories. Great information. Excellent book. Worth every penny."
Faith A. Nale
"Interesting stories from politics and the corporate world that illustrate the techniques in action - or the consequences of not using those techniques. Good information for any person whether for the job or for interpersonal relationships."
President/Owner of Cantor Integrated Marketing Staffing, Inc.
"Mr. Garcia teaches you everything you need to know to be an effective communicator in today’s world, and he does it with excellent, targeted examples. Influencing your audience is not an easy take, but Mr. Garcia teaches you how to do this in a entertaining, engaging way, with the efficiency of the Marines. This book will definitely help you practice communications but it will also help you find a job. Many of the principles for effective leadership communications discussed also work for writing your resume and finding that job."
"Enjoyed the comparison to US marine strategy. These approaches apply to people in all situations. I was benefiting from the book even after the first couple of chapters. Helps you think clearly about how to communicate, when to communicate and why to communicate!"
Online Reputation Strategist for Social Disruptions
"If there is one tough challenge when it comes to doing social media consulting, it is persuading corporate decision makers that adapting to networked culture is a hard question of success, not a soft, nice-to-have aspiration...What I love about The Power of Communication, a book very much aimed at high-level leaders, is the wealth of analogies and prescriptions that convey the strategic advantages of using empathy and active listening when trying to win the hearts and minds of customers and stakeholders. In short, Garcia makes soft power a concrete must-have for 21st century communications and this reasoning works perfectly for selling a social media strategy as well."
Z. M. Zientek
"I felt that it's an important book on this subject and for everyone to read, not just business people or politicians. Personally, I am hard of hearing ("legally deaf" as I was often told) and communication isn't my strong suit as it takes a lot of my energy just to hear. And, this book has help me to understand some of the skills in utilizing communication in one's life, even on a daily basis, and to understand the dangers of miscommunication in the public sectors. It's to be recommended"
James E. Lukaszewski
"The book is story after story, insight after insight, lesson after lesson, inspiration after inspiration. Just when you think it's impossible to find another important illustration of a crucial communication or leadership principle, Fred gives you another chapter of powerful, sensible, often surprising and charming stories and lessons."
"When it comes to books that apply to preaching, this was one of the more fascinating ones. While not a book geared towards preachers, the applications from this book are incredibly clear."
"If you are a communicator or a leader, this is a book worth checking out."
"Garcia reinvents the idea of strategic communication. If you want a competitive advantage in ANY field, read this book. Every leader should have a copy."
Soundview Executive Book Summaries
“Garcia approaches communication from a strategic perspective — specifically, and with surprising effectiveness, using a required Marine Corps manual on war strategy called 'Warfighting: United States Marine Corps Doctrinal Publication No. 1.'"
"The Power of Communication is more than a book on communication. It is a book on leadership, and one that all leaders will find valuable and comprehensive.”
Co-Founder and Chief Strategist at #engagementlabs
"Drawing from Clausewitz and the suprisingly subtle Warfighting manual of the Marines, he presents basic principles for winning hearts and minds of audiences in the networked era. Many have tried to convey these subtleties to decision makers, only to be dismissed for too much fuzziness. Using strategic military language to drive the point home surely helps these points to sink in even with the hard as nails CEO!"
"I loved the stories and examples as well as the explicit principles; every point is made crystal clear and is memorable."
"Garcia uses examples we all can relate to in order to understand the means of better communication. An easy read which allows you to learn quickly in simple terms anyone can understand."
"This is one of the best books I've read on communication as a leadership and business discipline."
"You may not like this book if you're not pro-military or don't appreciate the military's approach on communication. For those of us who do I can't recommend a better book or an author who has more impressive credentials. Helio Fred Garcia has taught at dozens of impressive Universities, including Wharton School of Business. He is a consultant and has extensive military background, including endorsements of some serious West Point Officers. He is the real deal."
"Garcia not only tells you what communication isn't but what it is and then teaches you how to communicate effectively. If I only had two books on communication this would be one of them... This is an excellent book."
""The Power of Communication" goes from the conceptual, e.g. connecting and planning, to execution and then skill building. Verbal and non-verbal skills are covered. Garcia hits on every major area and can have a major impact on your effectiveness as a communicator and leader if you'll apply the material of this outstanding book."
"If you are looking to be a better communicator, whether personally or for business, this is definitely a book worth reading. I will keep this book for a lifetime and will dust it off annually to refresh myself on the finer points made within."
Nike's Director of International Basketball.
"The Power of Communication is one of the great books I have read recently."
Professor of Social Media, New York University Public Relations and Corporate Communication program.
"The Power of Communication by Helio Fred Garcia is one of my new favorites in 2012."
"It is fascinating to relate Marine Corps thinking and effective execution to our communications initiatives. I have to admit that I was a little skeptical at first, but believe me this book does not disappoint. I was truly inspired by how Fred took the Marine Corps framework and illustrated to communications professionals and business leaders a different way to take initiative and “control” the agenda."
"The Power of Communication gives you an opportunity to be clear and orderly, and most of all to be strategic. By reading this book, you will learn quickly that it’s not what you want to say, but rather asking a different set of questions (from what is the challenge and what is our goal to who matters and what do they need from us)."
"If you are looking to add a really good book to your 2013 reading list, then The Power of Communication should definitely be at the top of your list!"
"This book is extremely well written. It is full of valuable insight linked to real life situations as examples of communication success and failure. I enjoyed reading it and the information it provided. I would recommend this book to anyone that seeks to understand the value, cause and effects of good communication."
"There are many books that can help seekers of success: The 7 Habits of Successful Highly Effective People, The One Minute Manager, How to Win Friends and Influence People, The Art of War. That's just a few titles and there are many more. Helio Fred Garcia's 'The Power of Communication - Skills to Build Trust, Inspire Loyalty, and Lead Effectively' belongs on the same shelf for those looking to hone their leadership skills."
"The best athletes practice their craft constantly, those interested in being the best possible leaders need to do the same. Reading and applying the lessons in The Power of Communication will provide serious aspirants with invaluable tools to help them excel at communicating and ultimately leading."
"Where Garcia's book rises above the pack of "how to communicate better" books is in the way he weaves real-world examples into an instruction set that is easy to understand and follow (but not necessarily easy to master). I would offer that no would-be leader - in business, politics, academics, sports, etc. - should attemept the ascent without reading "The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively" first. If any book is a prerequisite for the journey, it is this one."
C. Warren Hughes
"If you are a leader, if people look to you for guidance and decisions, buy this book, read it, highlight pages, tab examples and fold-over key corners and sections. Laminate this book and take it to the field. It's that good."
"I found "The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively" by Helio Fred Garcia to be an exceptional book on effective communication skills."
"Garcia took that book that has been used to build leaders and is a guide on strategy doctrine in the Marine Corps, and showed how the same lessons and principles apply to effective communication and how through effective communication you can achieve extraordinary results."
"I agree with Garcia that the concepts in "Warfighting" deserve a bigger audience, and I really like how he took those concepts and applied them to communication in an interesting and practical manner. All leaders who wants to be more effective with communicating should read this book and apply the lessons to their own situations."
"I highly recommend this book to anyone who wants to communicate more effectively. This book will not just show you, but guide you to using The Power of Communication."
"The book is well-organized and punctuated with numerous examples of really GOOD (e.g., Steve Jobs) and really BAD (e.g., Netflix) examples of communication to the public."
"Truly a must read for anyone in positions of authority."
The author of this review is not related to the author.
"This book takes an interesting and methodical look at nine principles of effective communication for leaders...The stories of the principles in action make this book a fascinating read. The analysis of historical and contemporary events through the leadership communication lens, such as Katrina, Netflix, BP oil spill, Bill Gates, and Steve Jobs are helpful and insightful. He also uses scientific research in many places to back up the principles. He turns the whole concept of using logic to lead on its head."
"This is a must read for any leader who is serious about improving their leadership and communication skills."
"The book is built on the premise that communication is a core leadership competency. Garcia effectively uses anecdotes and examples from powerful leadership communitors and communications (Steve Jobs, etc.) as well as ineffective (BP/Tony Hayward, FEMA)."
"Many, perhaps most people, will find value in referring to specific sections as needed. Some may seek inspiration in ascertaining strategy; others in crafting written communications; others in the stagecraft of presentation."
"The most important and relevant point in the Power of Communication, for me, is Words are NOT Enough (Chapter 3). [Garcia] opens with an example from FEMA and the US Government when handling the Hurricane Katrina situation. Having been in numerous roles in local, state and federal emergency management (yes, FEMA) over the years, and with FEMA during the Katrina recovery, Words are NOT enough - especially if not followed up by ACTION. This is perhaps the most important lesson in The Power of Communication for effective communications."
"An instant classic! Smart, user-friendly, and relevant."
"This book helps those of us in complex institutions navigate both the strategy and the operations of communications for internal and external audiences. The secret to its power is simple: the combination of theoretical framing and practical advice."
"It is as close as one can get to a self-help communications guide. A must read for anyone leading an institution in transition or dealing with a crisis or managing a turnaround."
Research VP, Gartner Inc.
"Garcia makes it real by taking just about every major communications flub over the past decade and examining them in the context of the principles he espouses. He dissects the events we have all lived through, and makes the lessons real and memorable."
Pulpit Minister of the Castle Rock Church of Christ in Castle Rock, Colorado.
"This book was excellent. And it was deep."
"The book trains you well. Awesome book on communication."
"This book is a good source to make someone aware of the power of communication and how words can make things better or far worse...I would definitely recommend this to anyone who does public relations work or who is involved in sensitive negotiations in politically charged environments where the stakes are high and where a misplaced or poorly word can derail progress or make it come to a screeching halt."
"This book is a communication and leadership MUST HAVE. Is anything more important than building trust, inspiring loyalty and leading effectively? Do you want to be an effective leadership or manager? If YOU do, you need to read Professor Garcia’s outstanding book."
"As an executive coach who specializes in communication and leadership development, as a career person who has spent the past 25 years in senior positions, I can tell you that Fred Garcia’s book, is a communication and leadership MUST HAVE that will engage you from the first page until the last with its insightful, important content."
"Fred Garcia has created a Master Class in communications excellence in The Power of Communication...The Power of Communication should be read not only by communications professionals or those who aspire to be in that role, but also anyone in the c-suite."
"This is real world counsel from one of the best teachers and communications professionals out there today."
"This is one of the best books I have read on the subject of business communication."
"This is one of the few books, maybe one in fifty that I started dogearing pages because I wanted to come back to them and review after I had finished. I soon realized that I was dogearing far too many pages and brought out the laptop to start putting notes together that I might find useful to keep handy. This is extremely rare for me, but this book rose to that level of excellence."
"While there may be better books on personal communication on the market, this book stands alone as the best book I have read on the subject of business communication to stakeholders and how to grab and maintain control of how your business is viewed by stakeholders including the general public that may be purchasing your product. Easily worth the five star rating and a highly recommended purchase."
"Whether you’re a communication professional, a crisis management (damage control) officer, or simply a leader looking to improve communication skills, this book is a must read. Seriously, every page has something of value to offer. I always highlight key points in the books that I read and I think I got carpal tunnel syndrome from all of the highlighting I did."
"This book is an embarrassment of riches. It is a complete college course put together in a very readable and entertaining fashion. I’m sure I’ll go back to it again and again to keep myself on target and to continue to grow as a communicator and a leader. Well done!"
"From the first chapter I was sucked in, finding myself nodding and agreeing continually with the ideas and concepts described within the book. The author writes well and makes what could be complicated ideas very easy to understand."
"The author is also great at describing the “why” of it - so that you truly understand, and with understanding you begin to realize the importance of seemingly simple things."
"Overall this is an amazingly useful book for anyone at any level of leadership or management (and those who aspire to be leaders).
"I highly recommend this book for the current or aspiring executive...If you want to be successful, you need good communication. That’s where The Power of Communication comes in."
"Leadership lessons to be learned from the military services, especially from the U.S. Marines."
"This book is very thorough about what is truly a complex topic—and a complex situation whenever you are in it. We are all in it sometimes, but there are people who are truly on the hot seat, and they would do very well to read this book, study it, and refer to it often!"
"I HIGHLY recommend this book. We probably all need it!"