Thursday June 21, 2012
Workshop and Signing, Business Marketing Association, Phoenix Chapter
Phoenix, AZ, 3-5 Location tbd.
Humans are fundamentally wired to connect with each other. In order for companies to be successful in connecting with the audiences they want to do business with, they must strive to see themselves through the eyes of their audience rather than their own. Gaining an understanding of the neuroscience behind what is possible (and impossible) when communicating with customers and prospects will help you to determine how you can successfully win the hearts and minds of the audiences you seek to engage.
Join BMA for a workshop presentation by Fred Garcia, president of Logos Consulting Group and author of the book The Power Of Communication. Fred is an internationally renown coach, counselor, teacher, writer, and speaker whose clients include corporations, governments and militaries. Hear from Fred about qualities that lead all of us, as humans, to make judgment’s based on words used in communication which trigger circuitry within the brain. Understanding the intersections of communication and neuroscience can enable marketers better anticipate what their target audience will do, and adapt their approach in order to achieve the desired outcome.